A number of studies on consumer purchasing habits have linked the price of gas with the priority of fuel efficiency as an option. As simple and common sense a realization this may be, it holds powerful implications for automakers because hybrid cars are becoming more popular.

Over the last decade or so, SUVs (sport utility vehicles) and their related designs have been highly profitable models for automakers. However, with the increases in gas prices over the last few years and the increased interest in the environmental consequences of air pollution, those sales numbers are coming down. Consumers are looking into “green” and “hybrid” cars that provide many of the same comforts along with greater fuel efficiency.

Well, yet another automaker has announced its intention to move into the hybrid age. Porsche has announced their intention to provide a hybrid version of their Cayenne model. Working on a parallel power system, the Cayenne will feature a 3.6 liter V-6 engine paired with an electric motor. Right now, the launch date is only set as “on or before the end of the decade” but the specs so far indicate that the hybrid model of the Cayenne will consume 15% less fuel than the ordinary Cayenne while featuring no decrease in power or acceleration.

Hybrids seemed to be a theme at the Frankfurt Auto Show as Audi announced that their upcoming Q7 sport utility vehicle will feature a hybrid model as well.

As high end vehicles tend to push the envelope on features and design in the auto world, the introduction of so many luxury car hybrid models can only work to benefit all consumers in the long run.